SOCIAL MEDIA PORTFOLIO

View the results of our social media and influencer management work within the hospitality industry. Chomp City Creative Agency transforms restaurants, bars, hotels and other F&B brands' social media accounts into unique online experiences.

RENNY'S & THE STACHE

organic social media · influencer management · photography

american restaurant, bar + speakeasy · dallas, tx

Renny's Bar & Grill and hidden speakeasy, The Stache, were new establishments and mostly unknown outside of the neighborhood residents. Situated in a busy complex of businesses, it offers a convenient location for shoppers and workers - but so much more. While Renny's garnered a loyal local following, it aimed to expand its reach and enhance its online presence through social media and influencer management with Chomp City.

Despite its popularity among locals, Renny's & The Stache struggled with effectively leveraging social media to reach a wider audience and increase foot traffic. The restaurant faced challenges such as regulating a posting schedule, lack of professional photography, limited time for engagement on social accounts and a lack of visibility among potential customers who are not familiar with the establishment. Additionally, while The Stache offers a unique speakeasy experience, many potential patrons are unaware of this hidden gem within the venue, resulting in missed opportunities for revenue generation.

Chomp City implemented a comprehensive social media and influencer management strategy over the course of two quarters, ramping up momentum and producing major results. Key tasks for promoting the restaurant, bar and speakeasy on social media include:

Comprehensive Social Media Strategy: Developing a robust social media strategy that includes regular posting schedules, engaging content, professional photography and reels, and strategic daily engagement. We utilized the Instagram and Facebook accounts to showcase the restaurant's culinary creations, signature cocktails, and the ambiance of the speakeasy.
Professional Content Creation: The visual media team executed an initial shoot of menu content for ongoing social media posts, which could be repurposed for press and the business website.
Reservation Links: Optimized social media stories and profile to allow for easy access to booking a reservation at Renny's or The Stache through Resy.
User-Generated Content: Encouraged patrons to share their experiences on social media by offering incentives such as featured posts or special discounts. User-generated content not only provides authentic endorsements but also expands the restaurant's online presence through organic reach.
Influencer Partnerships: Our social media team identified local influencers and tastemakers whose audience aligns with Renny's and The Stache's target demographic. We continue to collaborate with influencers to create authentic and compelling content that highlights the restaurant, bar and speakeasy's unique offerings, encouraging their followers to visit and experience it all firsthand.
Speakeasy Promotion: Created a dedicated promotional schedule and strategy to push the speakeasy experience, leveraging intrigue and exclusivity to attract patrons. We utilize each social media platform to tease hidden elements of the speakeasy, such as its secret entrance and special cocktail menu, generating excitement and curiosity among potential customers.

By enhancing the quality, consistency and frequency of Renny's Bar & Grill social posting, we were able to establish a stronger online presence and attract new followers. As we develop more valuable relationships with influencers, we continue to see larger reach, awareness and continued growth across all audiences.

Q1 · SOCIAL MEDIA + PHOTOGRAPHY

To begin, the social media team:

Optimized the Facebook and Instagram social media accounts
Created strategic quarterly and monthly content calendar outlines
Began daily engagement techniques
Curated and launched consistent story and feed posting schedules

and worked with the visual media team to:

Brainstorm content ideas for the restaurant, bar and speakeasy
Develop an aligned shot list for the first photo shoot
Help with executing BTS footage

Q1 RESULTS

+42

New Likes

+1,688

Page Visits

+4.8K

Reach

86.9% ^ increase in reach

+966

New Followers

+7,074

Profile Visits

+5.4K

Reach

826.3% ^ increase in reach

Q2 · SOCIAL + INFLUENCER MANAGEMENT

In the next quarter, the social media team:

Introduced influencer management and strategic partnerships
Curated a monthly list of influencers to invite to experience both Renny's & The Stache
Utilized data from previous quarter to inform content choices and promotional strategy
Developed new ideas for upcoming photo shoots based off of learnings from Q1